Buyer's Guide Quality Problems - Case In Point
Posted by Randall Pearson at 12/9/2007 4:41 PM 
Categories: Credit Unions, Financial Institutions, Marketing, Business
Categories: Credit Unions, Financial Institutions, Marketing, Business
Just one little example of the value of a "name brand" online buyer's guide...
You'd expect good quality from a publisher, right? Oh of course, there are fly by night publishers, but Bank Systems & Technology isn't one of them. Nonetheless, have a gander at this delightful entry. Try to follow the hyperlink to the website of the listed business, Hipbone.
Bank Systems & Technology Online Buyer's Guide
Riiiiight. This is because Hipbone was acquired by Kana... in early 2004. Waaaaait, let me see if I have enough fingers, yep... that's nearly four years ago.
KMWorld Press release
FastWrap
There's a better way!
You'd expect good quality from a publisher, right? Oh of course, there are fly by night publishers, but Bank Systems & Technology isn't one of them. Nonetheless, have a gander at this delightful entry. Try to follow the hyperlink to the website of the listed business, Hipbone.
Bank Systems & Technology Online Buyer's Guide
Riiiiight. This is because Hipbone was acquired by Kana... in early 2004. Waaaaait, let me see if I have enough fingers, yep... that's nearly four years ago.
KMWorld Press release
FastWrap
There's a better way!
Randall S. Pearson
Comments